A proposal to extend the ban on TV junk food advertising isn’t supported by the evidence – and it could cause collateral damage.
Category Archives: marketing
Teaching social media 1: production
A critical media education approach: using the concept of production (a.k.a. institutions or industry) to teach about social media.
Should we ban advertising to children?
A proposal currently under consideration by the European Parliament would result in a complete ban on advertising and ‘commercial communications’ targeting children. But what is the logic for such a ban – and what unintended consequences might it have, especially for children’s television?
How does Google make so much money?
What do we need to know about the commercial dimensions of internet use, and particularly of its most basic function, search? How does Google – far and away the market leader – manage to make so much money from what seems to be such a basic, straightforward service?
David Buckingham 