A proposal to extend the ban on TV junk food advertising isn’t supported by the evidence – and it could cause collateral damage.
A proposal currently under consideration by the European Parliament would result in a complete ban on advertising and ‘commercial communications’ targeting children. But what is the logic for such a ban – and what unintended consequences might it have, especially for children’s television?
Amid the growing hysteria about childhood obesity, sugar seems to be the new heroin. Yet the official statistics on obesity paint a rather different picture. Inequality, rather than advertising, is the main culprit.